When evaluating a customer support platform, pricing is only one part of the decision. The number of seats, communication channels, features included in each plan and additional AI capabilities can all influence the overall cost.
Front brings customer conversations, collaboration, ticketing, automation and analytics into one workspace, with support across channels such as email, chat, SMS and WhatsApp. Its approach is centered on helping teams work together while maintaining a more personal customer experience.
The platform’s impact can also be seen in customer feedback. Joan Roca, CEO & Founder of Essentialist, says, “Front is essential to our fast response times and exceptional member experience.” According to Essentialist, the company reduced its response time to 30 minutes and reached a 97% CSAT score after adopting Front.
Let’s take a closer look at Front’s pricing, what each plan includes and where additional costs can come into play.
How much does Front cost right now
Front currently offers three public plans: Starter, Professional and Enterprise. Starter costs $25 per seat/month, Professional costs $65 per seat/month and Enterprise costs $105 per seat/month.
Front uses seat-based pricing, meaning the subscription cost increases with the number of teammates who need a paid Front license. Starter supports up to 10 seats, Professional supports up to 50 seats, while Enterprise does not list the same seat cap.
Front also offers a 14-day free trial. The trial provides access to Professional-plan functionality, subject to trial limits and does not require a credit card.
One important point when calculating the actual cost is that Front defines a seat as a paid license assigned to a unique user in the organization.
What changed in Front's pricing this year
Front’s current pricing structure is built around Starter, Professional and Enterprise. This is important when researching Front because some older articles and Front documentation still refer to legacy plans such as Growth and Scale. Front’s Help Center distinguishes its current plans from those legacy plans.
The current plans also place more emphasis on AI capabilities. Front now separates several AI capabilities into add-ons for Starter and Professional, while some of these capabilities are included with Enterprise.
For example, AI Copilot costs $20 per seat/month as an add-on for Starter and Professional but is included with Enterprise. Smart QA is similarly priced at $20 per seat/month as an add-on, while Smart CSAT costs $10 per seat/month as an add-on. All three are included in Enterprise.
Front also offers AI Autopilot, its omnichannel AI agent, starting at $0.05 per conversation. This means teams using Autopilot should consider conversation volume in addition to their seat-based subscription.
The current plan structure also creates clearer differences between the tiers. Starter is positioned around single-channel support, Professional adds omnichannel capabilities and more advanced automation, while Enterprise adds unlimited rules and macros, custom roles and permissions and included AI Copilot, QA and CSAT.
This also means older Front pricing articles should be treated carefully when comparing costs.
Front helpdesk plans breakdown, plan by plan
Here is what each Front tier includes under the current pricing structure.
| Plan | Price per month | Best suited for |
|---|---|---|
| Starter | $25/seat | Teams starting with single-channel support |
| Professional | $65/seat | Teams needing omnichannel support and advanced automation |
| Enterprise | $105/seat | Larger teams needing advanced AI, administration and customization |
Starter is Front’s entry-level plan for smaller teams. It includes shared inboxes, ticketing, single-channel support, basic analytics, a public knowledge base, AI Topics and basic automation, with support for up to 10 seats.
Professional is designed for growing teams that need broader communication and workflow capabilities. It adds omnichannel support, advanced analytics, macros, SSO, SCIM, a customizable knowledge base, up to five workspaces and more automation rules, with support for up to 50 seats.
Enterprise is Front’s highest public tier for organizations with more complex support requirements. It adds unlimited rules and macros, unlimited workspaces, Smart Rules, custom roles and permissions, a multilingual knowledge base and advanced administrative controls. It also includes AI Copilot, Smart QA and Smart CSAT without requiring separate add-ons.
Front's other pricing line: AI and add-ons
Front’s per-seat subscription is only part of the overall cost. Several AI capabilities and additional services are available separately, so the final price can vary depending on which features your team needs.
Front’s AI options are particularly relevant when calculating the total cost. Copilot, Smart QA and Smart CSAT are separate purchases on Starter and Professional but are included with Enterprise, while Autopilot uses a usage-based pricing model.
| AI Feature / Add-on | Additional cost | Availability |
|---|---|---|
| AI Autopilot | From $0.05/conversation | Usage-based |
| AI Copilot | $20/seat/month | Starter & Professional; included in Enterprise |
| Smart QA | $20/seat/month | Starter & Professional; included in Enterprise |
| Smart CSAT | $10/seat/month | Starter & Professional; included in Enterprise |
| Smart QA+Smart CSAT | $25/seat/month | Starter & Professional |
| Native Whatsapp | Meta fees + 20% administration fee | Professional & Enterprise |
| API rate limit increase | $200 per additional 100 requests/minute/month | Available as an add-on |
For example, a 10-seat Professional team would pay $650/month for the base plan. Adding Copilot would increase by $200/month, while adding the Smart QA + Smart CSAT bundle would add $250/month.
So, comparing Front purely on its $25, $65, or $105 per-seat price can give an incomplete picture. If your team needs AI capabilities, WhatsApp, or higher API limits, these additional costs should be included when estimating the total subscription.
What a real team ends up paying Front
The advertised per-seat price provides only the starting point. The actual monthly cost becomes clearer when you calculate the number of seats and any AI or other add-ons your team needs.
Here are some examples using Front’s published pricing:
| Team size | Configuration | Monthly cost |
|---|---|---|
| 5 seats | Starter | $125 |
| 10 seats | Professional | $650 |
| 25 seats | Professional | $1,625 |
| 50 seats | Professional | $3,250 |
| 10 seats | Enterprise | $1,050 |
For example, a 10-seat team on Professional starts at $650 per month before additional AI or other add-ons.
If the same team adds Copilot, the additional $20 per seat would add $200 per month, bringing the subscription and Copilot add-on to approximately $850 per month.
If the team instead adds the Smart QA + Smart CSAT bundle at $25 per seat, that would add another $250 per month, bringing the estimated total to $900 per month before other applicable charges.
A 10-seat Enterprise team starts at $1,050 per month, but Copilot, Smart QA and Smart CSAT are already included at that plan level.
This illustrates why comparing only Front’s $25, $65 or $105 per-seat prices does not necessarily show the complete cost. The actual amount depends on the number of seats, plan, AI usage, channels and additional services your organization requires.
Front pricing versus other alternatives
For teams comparing helpdesk and customer support platforms, comparing the base subscription for a similar team size can provide a useful starting point.
Here is a simple comparison of published annual pricing for a 10-agent/seat team:
| Provider | Plan | Monthly cost for 10 users |
|---|---|---|
| Desk365 | Plus | $220 |
| Front | Professional | $650 |
| Freshdesk | Pro | $550 |
| Zendesk | Suite Professional | $1,150 |
Desk365’s Plus plan is priced at $22 per agent/month when billed annually, making the base subscription $220 per month for 10 agents.
Front’s Professional plan costs $65 per seat/month, making the base subscription $650 per month for 10 seats before additional add-ons.
Freshdesk’s Pro plan is currently $55 per agent/month when billed annually, putting a 10-agent team at $550 per month before additional AI or other add-ons.
Zendesk’s Suite Professional plan is currently $115 per agent/month when billed annually, making the base subscription $1,150 per month for 10 agents.
How to pick the right plan for your team
Team size, communication channels, workflow complexity and the level of AI and administration you need matter most when choosing a Front plan.
If you are starting with a small support operation and primarily work through one channel, Starter at $25 per seat/month provides the basic Front experience with shared inboxes, ticketing, basic analytics, AI Topics, automation rules and a public knowledge base. It supports up to 10 seats.
If your team handles customer conversations across multiple channels and needs more advanced automation, analytics, workspaces, SSO and SCIM, Professional at $65 per seat/month provides the next level of functionality. It supports up to 50 seats and adds omnichannel communication and advanced reporting.
If your organization needs unlimited rules and macros, unlimited workspaces, custom roles and permissions, multilingual knowledge management and included AI Copilot, Smart QA and Smart CSAT, Enterprise at $105 per seat/month provides these capabilities within the base plan.
If you plan to use Front’s AI capabilities extensively, factor those costs into your budget separately. Autopilot is priced from $0.05 per conversation, while Copilot and Smart QA cost $20 per seat/month each and Smart CSAT costs $10 per seat/month on Starter and Professional.
Ultimately, the right Front plan depends on your team size, support channels, automation requirements, AI usage and the amount of administrative control you need. Looking at the total cost of the plan plus any required add-ons gives a more realistic picture of what Front will cost than looking at the advertised per-seat price alone.
