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Freshdesk vs. Zoho Desk: Choosing the Right Product for your Business in 2024

Providing outstanding customer support is essential in today’s highly competitive business environment. With the increasing complexity of customer inquiries, the need for robust help desk solutions has grown. Freshdesk and Zoho Desk are two leading contenders in the help desk software industry. Both offer a rich set of features and similar pricing, making it challenging for businesses to choose between them. If you’re struggling to decide which customer service software best suits your needs, this comparison will help you make an informed decision. 

An Overview of Freshdesk 

Freshdesk is a widely recognized help desk ticketing software. It provides businesses with tools to address customer queries efficiently across various channels, including email, chat, and phone. Freshdesk is known for its features like self-service, automation, collaboration, and integration. With a customer base exceeding 60,000, including brands like Decathlon, Bridgestone, etc. Freshdesk stands as a robust solution suitable for businesses of any size. 

Freshdesk vs. Zoho Desk - desk365 - blog

An Overview of Zoho Desk 

Zoho Desk is a widely used help desk software that has developed into a strong competitor against other solutions. It offers a comprehensive range of features designed to increase agent productivity and foster customer loyalty. Zoho Desk is suitable for businesses of all sizes, ensuring streamlined communication and effective customer service operations. 

desk365-blog-Freshdesk vs. Zoho Desk

Freshdesk vs. Zoho Desk: Feature Comparison 

1. Ticket Management 

Freshdesk 

Freshdesk features a unified inbox where customer support teams can track and manage incoming tickets from multiple channels. It allows categorization, prioritization, and setting deadlines for ticket responses and resolutions. Key features include agent collision detection, preventing multiple agents from working on the same ticket, and a thank you detector to avoid reopening resolved tickets. 

Zoho Desk 

Zoho Desk also provides omnichannel support through a unified inbox. It offers efficient ticket assignment using the round-robin method, allowing agents to organize tickets by time, status, priority, or customer level. Zoho Desk’s integration with Zoho CRM enables seamless customer information retrieval, enhancing ticket management. 

2. Self-Service 

Freshdesk 

Freshdesk allows businesses to create a multilingual knowledge base, supporting up to 42 languages for a global customer base. Its AI-powered chatbot, Freddy, helps agents resolve queries faster by delivering accurate answers. Other features like help widgets and solution recommendations make it easy for customers to find answers on their own. 

Zoho Desk 

Zoho Desk enables businesses to create a multi-brand center where knowledge bases can be customized for each brand. It offers control over article access, search, edit, and tracking capabilities. If customers cannot find relevant information, Zoho Desk allows them to create tickets directly from the knowledge base. The ASAP plugin lets businesses embed the knowledge base into their website or app. 

3. Customization 

Freshdesk

Freshdesk offers extensive customization options, including CSS customization for the support portal and ready-made themes. It also allows businesses to customize agent roles and create and integrate custom apps to implement unique workflows. 

Zoho Desk

Zoho Desk allows for customization of the help desk with brand colors, logos, and themes. Businesses can create custom ticket fields for different departments and map the help center to their domain, making it an extension of their brand. 

4. Automation

Freshdesk

Freshdesk’s Freddy AI automates ticket prioritization and assignment, helping support teams work more efficiently. Freddy also suggests ticket fields or labels based on past tickets, converts agent responses into knowledge base articles, and triggers events based on time or specific actions. 

Zoho Desk 

Zoho Desk offers automation rules for assigning tickets to the right agents in the appropriate department. It helps maintain SLAs by sending alerts and reminders. Zoho Desk’s AI, Zia, interacts with customers, provides relevant articles, and auto-tags tickets for easier management. 

5. Reporting and Analytics

Freshdesk

Freshdesk’s inbuilt reporting feature provides a comprehensive view of support operations. It offers an easy-to-use interface to monitor metrics such as first response time, ticket resolution rates, and customer satisfaction. Businesses can customize reports with minimal coding. 

Zoho Desk ​

Zoho Desk offers detailed reports and a user-friendly dashboard that displays crucial information. It helps businesses track ticket backlogs, customer satisfaction, SLA violations, and response/resolution times, providing a clear picture of support performance. 

Zoho Desk vs. Freshdesk: Comparison in terms of Customer Support 

When it comes to a ticketing system, having reliable customer support is essential. Here’s how Freshdesk and Zoho Desk stack up in this regard. 

Freshdesk 

Freshdesk offers customer support through email, phone, and live chat on their website. They also provide a video library with helpful information and an online community through Freshworks Academy, where users can discuss issues and solutions. 

Zoho Desk 

Zoho Desk provides 24/5 human support, with the option for 24/7 support if businesses opt for a premium or enterprise subscription at an additional cost. Users can also access a help center filled with documents, webinars, and recent product updates, or contact support via email. 

Freshdesk vs. Zoho Desk: Pricing Comparison 

Freshdesk 

Freshdesk offers a free plan that accommodates up to 10 agents, making it an attractive option for smaller teams. If you’re interested in trying out the platform, Freshdesk also provides a 21-day free trial, allowing you to explore its features and see if it meets your business needs. 

For those looking for more advanced features, Freshdesk’s paid plans start with the Growth plan at $15 per agent per month. This plan includes essential tools like reporting, time tracking, and collision detection. 

For larger businesses with more complex support requirements, the Pro plan is available at $48 per agent per month. This plan includes all the features of the Growth plan, plus additional capabilities such as custom roles, customer satisfaction (CSAT) surveys and reports, and higher API limits. 

At the top of the pricing tier is the Enterprise plan, costing $79 per agent per month. While this plan is on the pricier side, it offers a comprehensive suite of features including skill-based routing, audit logs, article suggestions, and an email bot, in addition to all the features included in the Growth and Pro plans. 

Zoho Desk 

Zoho Desk also provides a free trial, lasting 15 days, and is limited to 3 agents. This trial gives you the opportunity to assess whether the platform aligns with your business needs. 

Zoho Desk’s paid plans start with the Standard plan, priced at $14 per agent per month. This plan includes basic features such as service level agreements (SLAs), customer ratings, and more.  

The professional plan at $23 per agent per month includes all features in the standard plan along with features such as round-robin ticket assignment, agent collision detection, custom functions, and a lot more. 

For businesses requiring more advanced functionalities, the Enterprise plan is priced at $40 per agent per month. This plan includes all the features of the Standard plan and adds powerful tools like a multi-brand help center, scheduled reports, and Zia AI, among others.

Why Choose Desk365 over Freshdesk and Zoho Desk? 

Desk365 is an emerging player in the help desk space that offers several features that might appeal to businesses considering Freshdesk or Zoho Desk. Here’s a detailed look at why Desk365 could be the preferred choice: 

1. Omnichannel Support

Manage customer inquiries from multiple channels, including email, support portal, web forms, web widgets, and Microsoft Teams. This multichannel support ensures that all customer interactions are captured and managed in one unified inbox. 

2. Automatic Ticket Assignment

Assign tickets automatically to the appropriate agents based on the round-robin method, or predefined rules, such as department, priority, or based on the agent’s workload. This ensures that customer issues are handled promptly and by the right person. 

3. Automation Workflows

Desk365 offers powerful automation capabilities that can streamline your support processes. You can set up workflows to automate repetitive tasks, such as ticket assignment, status updates, and notifications, freeing up your agents to focus on more complex issues. 

4. Advanced AI Capabilities

The AI-powered drafting feature helps draft responses in seconds, enabling agents to manage a larger volume of tickets effortlessly. Craft, edit, and refine responses until they meet your exact specifications, correct grammar mistakes and typos and translate responses into 15 different languages.

5. Customization

Desk365 allows you to fully customize your support portal to match your brand’s identity. You can adjust colors, logos, and themes, ensuring that your customer-facing interface reflects your company’s branding. You can also create custom ticket fields and forms to capture the specific information your business needs. This flexibility allows you to tailor the help desk experience to your unique requirements, ensuring that your team gathers all necessary details to resolve issues efficiently. 

6. Integration Capabilities

The platform supports a wide range of integrations with third-party tools and platforms, including Asana, Jira, Power BI, and more. This flexibility in integration enables a smooth workflow across various business operations. 

7. Seamless Integration with Microsoft Teams

Desk365 seamlessly integrates with Microsoft Teams, making it a natural choice for businesses already using Teams as their primary collaboration tool. This integration allows your support team to manage tickets, communicate with customers, and collaborate with colleagues without leaving the Teams environment. It consolidates your help desk operations into one platform, reducing the need for context-switching and improving overall efficiency.

8. Enhanced Reporting and Analytics

Desk365 provides real-time dashboards that give you a clear view of your support operations. You can monitor key metrics such as ticket resolution times, agent performance, and customer satisfaction scores. Generate custom reports with ease and analyze specific aspects of your support operations. This data-driven approach helps you identify areas for improvement and optimize your support processes. 

9. Competitive Pricing

Desk365 offers competitive pricing with its all-inclusive plan that covers all the features you need to provide great customer service. This makes it an attractive option for businesses looking for value at a reasonable price without compromising on features. Desk365 also offers a free trial, making it an attractive option for smaller teams or businesses that want to try the platform before committing to a paid plan. 

10. Regular Product Updates

Desk365 frequently updates its platform with new features and improvements. Recent updates have included automated ticket assignments, custom domain, enhanced ticket search, and a lot more, ensuring that the platform remains current and effective. 

Desk365 vs Freshdesk vs Zoho Desk: A comparative look at Reviews and Ratings

When comparing Desk365, Freshdesk, and Zoho Desk across review platforms like Capterra, Software Advice, and G2, it’s clear that all three platforms receive strong endorsements from users, but there are notable distinctions. 

Desk365 stands out with an impressive 4.9/5.0 rating on Capterra and Software Advice, praised for its seamless integration with Microsoft Teams and ease of use. Users frequently mention its rapid customer support and regular feature updates, making it highly recommended. The tool’s affordability and value for money are frequently highlighted, making it a strong choice for small to mid-sized businesses. 

Freshdesk and Zoho Desk, both major players in the helpdesk software market, share a 4.5/5.0 rating on Capterra and Software Advice. Freshdesk is often lauded for its user-friendly interface and mobile functionality, while Zoho Desk is appreciated for its robust feature set and strong integration within the Zoho ecosystem. However, Freshdesk has faced criticism for its customer support, with some users expressing frustration over slow responses. On the other hand, Zoho Desk’s notification management is sometimes seen as overwhelming, and its initial setup process can be challenging for some users. 

While Freshdesk and Zoho Desk are reliable, well-established options, Desk365 earns strong praise as it is easy to use, for its simplicity, robust integration with Microsoft tools, and exceptional customer support, making it a compelling alternative. 

Choosing the right help desk software depends on your specific business needs and priorities. Freshdesk and Zoho Desk are both robust options with strong feature sets, but if you are looking for a tool that costs less but comes packed with the same features then Desk365 can be the best choice. By evaluating these factors, you can make a more informed decision that aligns with your business objectives and support requirements. 

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